Joyce Pau Portfolio

CREATIVE ARTISTS AGENCY

T-Mobile x
Post Malone Truck Concept Activation

SKILLS

Research & Strategy
Creative Direction
Brand & Visual Identity
Experiential Design

COLLABORATORS

Julia Isman
Lindsay Browne
Kayana Ternize
Celine To

The project began with research into T-Mobile’s brand and retail experiences across the country, alongside an exploration of Post Malone’s evolving identity—from his pop roots to his current country era, and how that aesthetic comes to life across collaborations with brands like Stanley, Oreo, and UGG.

I developed and pitched three visual directions, with the final concept becoming Posty’s Pit Stop: a traveling T-Mobile tour truck inspired by the world of Post Malone’s F-1 Trillion. Blending vintage gas-station energy with small-town charm, roadside snacks, F-150 pride, and a music-fueled atmosphere, the activation transforms the truck into a hangout and roadside escape, bringing Posty’s country universe to fans across the country.

Focused on the mission of building community, maintaining sustainability, and promoting ASUCD, this design highlights various images and elements representative of the "Davis" experience while also ensuring the concept was timeless and distinguishable amongst other campus operating buses.

View the full process here.

Made with love (& a bit of caffiene 🙈)

LET'S CONNECT!

SAY BELLO~

IN THE VAULT

T-Mobile x Post Malone Truck Concept Activation

T-Mobile x
Post Malone Truck Concept Activation