ASUCD CREATIVE MEDIA
Coffee House Environmental Refresh
SKILLS
Creative Direction
Brand & Visual Identity
Environmental Graphics
COLLABORATORS
Gabriel Figueroa. Project Manager
Joyce Pau, PM & Designer
Nicole Paja, Designer
Tegan Leong, Designer
Joanne Sun, Designer
Emilee Lee, Designer
Aggie Studios, Photography
ASUCD Coffee House (CoHo) is a student-managed dining facility that prepares food fresh daily and serves over 7,000 students each day. Whether students need a quick bite between classes, a spot to catch up with friends, or a quiet corner to study, the CoHo functions as a central gathering place woven into daily campus life.
Despite this reach, the CoHo team and our team identified a key gap: many students don't recognize the CoHo as an ASUCD resource. Guided by ASUCD's visual identity language, we partnered with the CoHo to refresh its space, strengthening student awareness and its identity as an ASUCD resource.
STATION BRANDING
We developed custom color palettes and unique food assets for every CoHo station, ensuring each space had its own distinct feel while tying seamlessly back into the overarching ASUCD brand.
