ASUCD CREATIVE MEDIA
ASUCD
(Various Projects)
SKILLS
Creative Direction
Brand & Visual Identity
Environmental Graphics
COLLABORATORS
Gabriel Figueroa, Project Manager
Joyce Pau, PM & Designer
Nicole Paja, Designer
Tegan Leong, Designer
Jashanpreet Singh, Designer
Aggie Studios, Photography
ASUCD is more than the student government at the University of California, Davis. It is the largest student-run organization on campus, operating essential services such as the campus coffee shop, bike repair store, and citywide bus system. Guided by the mantra “Building tomorrow together,” ASUCD creates a wide range of student opportunities that meaningfully enhance and elevate the campus experience.
ASUCD TRADING CARDS
Introducing a new campaign, ASUCD Trading Cards, where engagement can earn students more than just memories. ASUCD invites students to participate in a year-round giveaway and raffle open to anyone who engages with ASUCD units, transforming everyday involvement into tangible rewards.
ASUCD SPONSORSHIP PACKET
With 65,000+ UC Davis students, faculty, and staff and events reaching audiences of up to 80,000 visitors in a day, the organization had substantial sponsorship potential but fragmented packages across groups. We developed one cohesive, tiered sponsorship strategy that scales with each event’s reach and revenue potential, simplifying the process while giving brands flexible ways to engage targeted communities or reach the biggest stage in Davis. The result was a more unified, scalable approach that strengthened the organization’s collective sponsorship value.
To increase student engagement with ASUCD, this project used trendy, student-focused merchandise to make students feel valued and strengthen brand recognition. Inspired by motel, motor, and Americana aesthetics, the merchandise was designed to feel relatable, distinctive, and uniquely ASUCD.
I led the art and creative direction from concept to execution, overseeing the initial design concept, final merchandise design, and photoshoot campaign. The giveaway attracted 1,500+ attendees and contributed to a 2,000+ follower increase in two months, expanding ASUCD’s visibility and student engagement.
