SACRAMENTO KINGS
Kings Team Store - Summer 2026
SKILLS
Email Graphics
OOH Designs
Camp development
visual design
creative direction
COLLABORATORS
Nichole Amberg, Interactive Design Director
Angel Tumber, Interactive Design Manager
As a Design Intern for the store, I help bring the brand’s visual identity to life across digital and physical platforms. I collaborate with cross-functional teams to design impactful visuals that enhance the fan experience, both online and in-store.
In the 2026 off-season, the Kings launched Kings+, a hub for exclusive content, behind the scenes footage, and all things Kings, on the app or kingsplus.com.
To increse engagement for the first streaming of the Rookie Conference on Kings+, I designed a full graphic set, from in-app to OOH graphics.
BILLBOARD
To celebrate the 7th pick and rookies joining the Kings for upcoming, I collaborated with Marketing to design a billboard to promote the rookie jerseys for the season.
Building on the excitement of the team’s schedule release, the Kings Team Store created a social campaign highlighting products that can be worn year-round. Spanning Fall through Summer, each photo showcased key pieces in a distinct seasonal setting. I supported the art direction from concepting and photo direction through day-of production and final social graphic design.
JERSEY LIFESTYLE PHOTOSHOOT
To promote the Kings’ partnership with Sutter Health, the Kings Team Store developed a summer lifestyle campaign centered around “Gear Up for the Season.” I contributed to concept development and moodboarding, exploring photography styles, compositions, and angles that captured the Kings’ and Sacramento’s distinct energy. I also supported the team throughout day-of production to bring the creative direction to life.
